TikTok has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31 per cent of all unique installs.
TikTok accumulated 614 million downloads in 2019. Six per cent more than it had last year, reported mobile intelligence firm SensorTower. India has been a fast adaptor in 2019, driving up 277.6 million downloads so far this year, or roughly 45 per cent of all global installs.
Evolution of TikTok
On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California, owning a popular social media platform targeting the US teenage market.
Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok.Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos. Its official release was on August 2014.
China generated the second largest amount of downloads with 45.5 million, or 7.4 percent, while the US is No 3 with 37.6 million installs, or about 6 per cent, this year. The figure does not include installs from third-party Android stores in the country, said Sensor Tower.
As of 2018, TikTok is now available in over 150 markets, and in 75 languages. TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018, according to data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to become the world’s most downloaded iOS app for that time period.
TikTok with 614 million downloads currently is the third-most downloaded non-gaming app of the year, behind WhatsApp at the top with 707.4 million installs and Facebook Messenger at second spot with 636.2 million.
Facebook is fourth with 587 million downloads and Instagram at fifth spot with 376.2 million.