Twitter slams against Titan Group’s Tanishq Jewellery that featured an interfaith married couple. The advertisement was not well received by the audiences with #BoycottTanishq among the top trends on the social media platform.
The advertisement was released on October 9 which portrayed a Muslim family preparing for a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.
Many users on the site accused the jewellery brand of promoting “love jihad” and “fake secularism” through the advertisement .
Actress Kangana Ranaut also tweeted about the advertisement, “The concept wasn’t as much a problem as the execution was, the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful.”