Tanishq lashed out for showing Hindu-Muslim marriage in new ad

Twitter slams against Titan Group’s Tanishq Jewellery that featured an interfaith married couple. The advertisement was not well received by the audiences with #BoycottTanishq among the top trends on the social media platform.

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The advertisement was released on October 9 which portrayed a Muslim family preparing for a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.

Many users on the site accused the jewellery brand of promoting “love jihad” and “fake secularism” through the advertisement .

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Actress Kangana Ranaut also tweeted about the advertisement, “The concept wasn’t as much a problem as the execution was, the fearful Hindu girl apologetically expressing her gratitude to her in-laws for the acceptance of her faith, Isn’t she the woman of the house? Why is she at their mercy? Why so meek and timid in her own house? Shameful.”