Here’s why Vitamin C is the holy grail of skincare.

New Delhi:  Whether you are a skincare enthusiast or have just begun your journey to creating your own beauty regime, you have probably come across a plethora of ingredients on skincare product labels that have left you wondering what is a good fit for you. Vitamin C is the most versatile but also the most difficult of these.

Most people get enough of this vitamin from the foods, fruits, and vegetables they consume. It is a legendary supplement that is required to keep our immune systems strong and to fortify our bodies against disease. It has also played an important role in our fight against COVID-19.

With numerous internal benefits, the vitamin has equal, if not greater, dermatological benefits. Arushi Thapar, Senior Marketing Manager, Plum, PurePlay Skin Sciences Pvt Ltd., provides more information on the new ‘in’ natural additive.

Vitamin C is a powerful antioxidant that can neutralise free radicals, but what does this mean for your skin? Because of its fragility and photosensitivity, vitamin C is known to be a difficult ingredient to develop and work with.

We now know that the potent L- Ascorbic acid, also known as the most stable form of Vitamin C, can effectively reduce dark spots, protect from sun damage, and treat dull skin thanks to advances in research. Collagen synthesis in the skin decreases with age and sun exposure, resulting in wrinkles- once again, Vitamin C is the only antioxidant proven to stimulate collagen synthesis, minimise fine lines, scars, and wrinkles.

As a result, it is critical to comprehend the creation of such a potent concoction with multiple benefits. Many skincare products on the market today take a deep dive into skincare science and highlight vitamin C derivatives, which is critical for consumers to understand and choose the right Vitamin C serum. Products with the appropriate concentration, formulation, and other ingredients, such as Japanese Mandarin and Kakadu plum, that boost the performance of the Vitamin C, are important factors to consider before purchasing a Vitamin C serum.

Why should Plum Mandarin & Vitamin C serum be your holy grail: Before purchasing or using a Vitamin C serum, make sure it checks all of these boxes. The use of vitamin C in serum-based formulations can increase skin absorption. The concentration should be between 10 and 20%, with 15% being the sweet spot – any higher negates the benefits and may damage your skin. The pH value is another critical factor to consider. Because human skin has a pH of 4-5, the serum should have a similar value to be effective.

Packaging, colour, and smell are also important considerations when adding Vitamin C to your beauty shelf. As previously stated, Vitamin C is photosensitive, which means that its properties change when exposed to light. As a result, it is critical that the serum be packaged in a dark or amber-colored bottle. Keep away from direct sunlight and in a dry place. Consider the colour and smell—ideally, any skincare product should be free of artificial colours and fragrances. A change in colour to yellow, orange, or brown indicates oxidation; a sour or rancid odour indicates that the product has lost stability and must be discontinued.

Once you’ve found the perfect Vitamin C infused serum, you can incorporate it into your existing AM/PM routine. Using it as a base alongside sunscreen is basic, but it’s an absolute must-have for glowing skin. It can also be combined with Hyaluronic acid for hydration, peptides to make it a specialist for mature skin, or Vitamin E to provide ultimate nourishment for your skin! Ingredients like niacinamide, chemical exfoliants, and retinol should not be used at the same time. With exfoliants causing destabilisation, vitamin C with Niacinamide may be potent, but when combined with retinol, it may be too much for the skin to handle at once.

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