Literally, ‘on top of the world!’ In an Emirates advertisement, a woman stands on the top of the Burj Khalifa, as seen on BTS

In today’s cutthroat competitive market, every organization, company, or brand needs to stand out in order to build a name for itself. Every firm strives to survive and ascend the rungs of success, but what distinguishes a brand is one extra step that its competitors did not consider.

Emirates, the largest airline and the flag carrier of the United Arab Emirates, has gone above and beyond with its new campaign, leaving everyone speechless.

The 30-second video shows a woman standing on top of Dubai’s Burj Khalifa. Yeah! She is practically at the top of the planet.

Nicole Smith-Ludvik, a professional skydiving instructor who appears as an Emirates cabin crew member in the film, is identified as the woman in the promo.

Nicole can be seen holding up message boards that read, “Moving the UAE to the UK Amber list has made us feel on top of the world,” as the ad begins. Fly with Emirates. Better flying.” It’s a close-up image like any other, and it’s difficult to tell what’s going to happen. As the camera pans out, it moves to an aerial view of the Burj Khalifa, where Nicole is standing.

Do you want to know how they do it? It wasn’t animation, to be sure.

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