Skoda has named its upcoming new sedan for the Indian market ‘Slavia.’ The Slavia will be the second production model from Skoda’s INDIA 2.0 project, following the Kushaq, according to a statement from the automaker.
According to the company, the new sedan will be unveiled in India later this year as a companion to the Octavia and Superb sedans.
Skoda Auto’s early years inspired the name of the new premium mid-size vehicle for the A0 segment.
Beginning in 1896, one year after the company’s inception, Vaclav Laurin and Vaclav Klement successfully marketed their first, jointly developed bicycles under the Slavia moniker.
The next Slavia, according to Skoda, will set out to define a new era in the Indian market.
“Skoda has a rich global heritage that dates back more than 125 years. The Slavia name represents the start of a successful story that has seen the automaker become one of the most well-known. The SLAVIA name, rich in tradition, will now once again mark the beginning of a new era for the Skoda brand in the Indian market “Skoda India Auto India Brand Director Zac Hollis made the observation.
He went on to say that the new mid-sized vehicle would be of high quality, dependable, and pleasurable to drive.
“We look forward to significantly increasing our volumes in India, and Slavia will play a key role in achieving this goal,” Hollis said.
The Slavia is the Czech automaker’s second new model designed specifically for the Indian market, following the Kushaq, which debuted earlier this year.
As part of the INDIA 2.0 initiative, the Volkswagen Group has invested one billion euros in the development of four new vehicles (two Skoda and two Volkswagen models).
Despite the COVID-19 outbreak, the Kushaq has had a strong start, with over 10,000 reservations since it opened in July.
According to the automaker, the Kushaq and the new Slavia will significantly boost the company’s sales in India.
According to the company, the country is critical to the Czech automaker’s global expansion plans.