Milma Products Forge Partnership with Lulu Hypermarkets in Gulf Regions

The Kerala Cooperative Milk Marketing Federation (KCMF-MILMA) has entered into a significant collaboration with Lulu Group International, marked by a Memorandum of Understanding (MoU) to distribute Milma products in Gulf regions through Lulu Hypermarkets. The MoU was officially signed by KCMMF Managing Director Asif K Yusuf and Lulu Group Director Salim MA in the presence of Yusuf Ali and Milma Chairman KS Mani.

Initially, Milma intends to introduce a range of products, including ghee, premium dark chocolate, golden milk mix powder (health drink), instant paneer butter masala, and palada payasam mix in the Gulf market. KS Mani emphasized Milma’s strategic shift toward value-added products, recognizing the need for economic sustainability beyond traditional milk and curd offerings. The aim is not only to cater to customer preferences but also to enhance the livelihoods of farmers, highlighting Milma’s dual commitment.

As part of their ambitious plans, Asif K Yusuf anticipates a turnover of one thousand crore rupees within two years through this partnership with Lulu Group. Lulu Group Chairman MA Yousaf Ali expressed his optimism, praising the favorable industrial environment in the state, setting the stage for this significant venture into Gulf markets.

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