Squid Game, Netflix Inc’s largest original series launch, is estimated to be worth nearly $900 million (approximately Rs 6,756 crore) for the streaming giant, Bloomberg News reported late Saturday, citing figures from an internal Netflix document.
After its debut last month, the nine-episode thriller, in which cash-strapped contestants play childhood games with deadly consequences in order to win 45.6 billion won ($38.58 million), became an international hit.
According to Bloomberg, the show cost only $21.4 million to produce in comparison to its estimated net worth.
According to the report, approximately 132 million people watched at least two minutes of the show in its first 23 days, easily breaking the record set by Bridgerton, a U.K. costume drama that was streamed by 82 million accounts in its first 28 days.
Netflix had previously announced that the show had 111 million fans, but Bloomberg stated that those figures were based on slightly older data.
Based in Los Gatos, California, According to the news agency, Netflix estimated that 89 percent of people who started watching the show watched more than one episode, and 66 percent finished watching the series within the first 23 days.
Netflix did not respond to the report. According to a company attorney, it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that it had reviewed.
The series is also the first Korean drama to take the top spot on Netflix in the United States, and it has sparked interest in learning Korean among viewers.
A Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store, where Netflix is unavailable without a VPN.
The show has even received praise from Amazon Inc founder Jeff Bezos, who described the work as “impressive and inspiring.”
Amazon’s streaming service Prime Video competes with Netflix.