A unique twist! Indian Railways uses the Squid Game to encourage people to follow COVID standards

The Korean Netflix show ‘Squid Game’ appears to be the topic of every other conversation, with its popularity skyrocketing by the day. And the Indian Railways has decided to capitalise on the show’s popularity by creating an innovative poster to encourage people to follow the COVID-19 protocols.

The Railways used a quirky creative, taking off from the popular show, to pass on its message:
Three Rules to defeat COVID19:
– Get yourself vaccinated
– Always wear mask in public places
– Frequently use sanitizer

In this creative, the giant iconic doll, is shown wearing a mask. The masked guards of the show are also maintaining social distancing – they are mainting a 2 gaz distance.


The attention to details has also impressed netizens. The show’s guest star, Gong Yoo, who’s known for playing ddakji, is portrayed in the creative carrying a red envelope that reads ‘I am vaccinated’. Then there are people shown standing in queue, wearing masks.

Further, in a clever twist, Lee Jung-jae is shown holding a sanitiser bottle – in the show he holds its signature Dalgona candy.

This isn’t the first time a reference to Squid Game has been used to convey a message. The Mumbai Police Department had used the popular television show to remind people about traffic rules. In reference to the game on the show, red light, green light, the cops shared a simple hack with the public that they can use to avoid being eliminated. “You are the ‘frontman’ of your ‘game’ on the road: you have the ability to save yourself from elimination. Stop at all red lights “They penned.

Netizens were impressed and praised Indian Railways for its ingenuity. Bhanu Sri, a Facebook user, wrote, “The Indian Railways are more modern. Many people have yet to see the show, but you guys have come up with creative ways to keep this going with Corona (sic).” P Bharath and Jeeshal Ahmad, among many others on various social media platforms, praised the Railways’ creativity.

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