International Women’s Day: Empowered Health Choices, 50% of Indian Women Prioritizing Preventive Healthcare

In a significant shift, a report from Redcliffe Labs indicates that approximately 50% of Indian women are now actively prioritizing their own preventive and diagnostic healthcare. This shift marks a notable increase over the past three years, with the percentage rising from 40% in 2021 to 48% in 2023. The findings, based on a study conducted under Redcliffe Labs’ ‘Let Her Decide’ campaign, reveal a growing trend of women across major cities like Delhi-NCR, Bengaluru, Pune, Mumbai, and Hyderabad, proactively seeking preventive health checkups and diagnostic tests. The focus is particularly on health checkup packages, with tests like HbA1C for diabetes monitoring, haemogram tests, rheumatoid factor (RA) quantitative tests, and thyroid profile tests gaining popularity.

Dr. Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs, emphasized the importance of empowering women in their health decisions. The ‘Let Her Decide’ campaign aims to encourage women to trust themselves and make informed choices about their well-being. Driven by increased health awareness, women are taking charge of their health journey through early detection and prevention, reflecting a positive and transformative trend in the country’s healthcare landscape.