Mercedes-Benz is showcasing the full bandwidth of top-flight automotive technology. The tried-and-tested format buzzes with discourse among journalists, engineers, product managers and brand representatives from Mercedes-Benz Cars.
The subject matter provided by a tour of the display and subsequent workshops delivered an overview of current Daimler activities.
The core information came from Britta Seeger, Member of the Board of Management Mercedes-Benz Cars Marketing & Sales, and Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development, with their spontaneously delivered presentations and commentary on the new vehicles, and sights into product and brand philosophy.
“Mercedes-Benz is the most valuable premium car brand. A major factor in that success is we build cars that our customers love,” said Britta Seeger, referring to the sheer breadth of the vehicle presentations.
Ola Källenius turned his attention to the electrification strategy for the next few years: “We will offer several electrified solutions for all mobility demands, and we plan to offer more than 10 purely electric models by 2025.”