Hindustan Unilever’s Fair & Lovely announced that they will drop the word ‘Fair’ from its brand name and restrict using terms like ‘White/Whitening’,’ ‘Light/Lightening’ from all its packs.
In the wake of death of George Floyd ,recent protests against racial discrimination in the US, its creating buzz in Social media Johnson & Johnson announced that they will stop making skin lightening cream, Neutrogena Fine Fairness and Clear Fairness by Clean & Clear.
Late 90s and early 20s portrayed women of colours as ugly. Then they started using glowing skin instead of fair skin.
Fair & Lovely is making business in India for 45 years now and is making profit of 200 crore yearly