Apple planning to launch iPhone 14, iPhone 14 Plus in a yellow colour variant

Apple may soon release the iPhone 14 and iPhone 14 Plus in a new yellow colour option, according to a recent report. The addition of new colour options in the middle of a product cycle is a common strategy for Apple to increase sales and generate media attention.

Back in April 2021, the iPhone 12 and iPhone 12 mini were released in a purple colourway, and last year, the company introduced a new green colour option for the iPhone 13 series under the same strategy.

The iPhone 14 Pro models are currently available in deep purple, gold, silver, and space black. Meanwhile, the iPhone 14 and iPhone 14 Plus are offered in blue, purple, midnight (Bback), starlight (white/silver), and product red.