Stay Cool Like Mammootty: Kerala IPRD Advocates White Cotton Clothing for Summer

Kerala’s Information and Public Relations Department (IPRD) recently took a unique approach to spreading a health directive by leveraging the viral appeal of actor Mammootty’s latest click. Sharing a photo of the actor donning a simple white t-shirt on their Instagram page, the IPRD advocated for the benefits of wearing white cotton clothes to stay cool during the scorching summer heat.

The post captioned, “Even the ‘hottest’ man looks ‘cool’ in white. Wear white, be cool,” emphasized the cooling properties of white cotton attire. It explained that white fabric reflects sunlight instead of absorbing it, thereby reducing the heat absorbed by the body. This makes white cotton clothing an ideal choice for staying comfortable in Kerala’s sweltering weather conditions.

Furthermore, the IPRD highlighted additional benefits of wearing white cotton clothes. Firstly, such garments are made of breathable fabrics, facilitating easy air circulation and sweat absorption, thus keeping the body comfortable and dry. Additionally, white cotton clothing offers UV protection and softness against the skin, making it suitable for those with sensitive skin and providing a certain level of defense against harmful ultraviolet rays.

Notably, white cotton clothes are also environmentally friendly due to their timeless style, durability, and ease of customization. Unlike fast fashion items that often end up in landfills, white cotton garments can remain a staple in one’s wardrobe for an extended period, contributing to sustainability efforts and reducing environmental impact.

Overall, the IPRD’s creative approach to promoting the benefits of white cotton clothing not only offers practical advice for staying cool in summer but also underscores the importance of sustainable fashion choices for both personal comfort and environmental preservation.

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