Fashion brands to re- enter in their world
Fashion World is following the footstep of football by restarting its season behind closed doors.
Christian Dior announced that a major show that had been planned to take place in May will go ahead on 22 July.
Models, makeup artists and musicians will be flown to Puglia in southern Italy for a blockbuster cruise show, for which a catwalk will be held in Lecce’s Piazza del Duomo, with the city’s baroque cathedral as a backdrop.
Burberry announced that a show would take place outdoors which the designer Riccardo Tisci described only as “within the beautiful natural landscape of Britain.
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The rapid restart of the fashion show system shows that luxury’s most powerful brands are resisting calls to scale the industry down in the name of sustainability.
