In the most recent Brand Finance report, Taj Hotels received a Brand Strength Index score of 89.3 out of 100 and a corresponding AAA brand strength rating.

This is yet another feather in Taj Hotels’ cap. Taj Hotels has been named the world’s strongest hotel brand by Brand Finance, the world’s leading brand valuation consultancy.

Taj Hotels received an 89.3 Brand Strength Index score and a corresponding AAA brand strength rating.

The Taj has a brand value of $296 million, according to Brand Finance.

According to the Brand Finance report, “Taj’s successful implementation of its 5-year plan, which focuses on selling non-core assets, becoming less ownership-driven, and reducing reliance on the luxury space, enabled the brand to re-enter the ranking for the first time since 2016 in 38th spot.”

“The Taj also quickly adopted its new RESET 2020 strategy, which provided the transformative framework to assist the brand in overcoming the Covid-19 challenge,” the report continues.

Other findings from the Brand Finance report include:

* The value of the world’s top 50 most valuable hotel brands has fallen by 33% to US$22.8 billion as the industry recovers from the Covid pandemic.

* Despite a 30% decrease in brand value to US$7.6 billion, Hilton maintains its position as the world’s most valuable hotel brand.

* Hyatt is one of only two brands in the top 50 to see a 4 percent increase in brand value. It is also the top ten fastest-growing brand.

* The world’s top ten most valuable leisure and tourism brands lost 40% of their value.