PVR Cinemas announced on Thursday (July 29) that its theatres will reopen on July 30 with all of its staff fully vaccinated against COVID-19.
PVR said in a statement that its cinemas will reopen on July 30 in states and union territories that have allowed theatres to reopen.
As the number of COVID-19 cases in the country continues to fall, states such as Madhya Pradesh, Rajasthan, Punjab, Haryana, Gujarat, Andhra Pradesh, and Telangana have allowed cinema halls to reopen.
Theatres in Delhi were allowed to reopen on Monday with a 50% occupancy.
PVR has introduced a ‘JAB Offer’ for customers to encourage and thank those who were vaccinated during the nationwide vaccination drive.
As part of the promotion, one vaccinated guest will receive a free ticket to select content, as well as a free F&B Combo with the purchase of another in the first week of reopening.
The multiplex chain stated that it will continue to follow the Ministry of Information and Broadcasting’s standard operating procedures (SOPs) as part of normal safety and hygiene standards.
PVR will show some of the major Hollywood films that will be released in the country in the coming weeks.
This includes “The Suicide Squad” (August 5), “Mortal Kombat” (July 30) and “The Conjuring: The Devil Made Me Devil Do It” (August 13), as well as NBCUniversal’s titles “Promising Young Woman” (August 6), “Old” (August 13), “Fast & Furious 9” (August 19), “The Croods: A New Age” and “Nobody” (August 27).
PVR Ltd Chairman and Managing Director Ajay Bijli stated that following the second wave of the coronavirus pandemic, the company’s focus has been on vaccinating its entire workforce.
“We are very excited to re-open, and the year ahead looks promising. To meet pent-up demand, the strategy is to showcase as much content as possible across screens. So, with big-ticket Bollywood and regional films awaiting producer announcements and internationally released Hollywood content as cinemas reopen following the second wave, we expect patrons’ movie-going habits to return “He stated this in a statement.
“The focus now will be on encouraging vaccination as well as introducing our new offerings as we begin to re-establish our audience’s trust in big-screen entertainment,” he added.
PVR will continue to maintain stringent hygiene protocols, social distancing, and food safety measures, as well as minimal human contact across all touchpoints, in addition to vaccinated staff.
Chequered seating with only 50% occupancy as per state government protocols, social distancing marked queuing, digital contactless transactions, operating 50% of restroom facilities, installation of fibre and glass shields, and regular sanitisation of its premises are some of the safety initiatives that it implements.
The company has also encouraged its employees to vaccinate themselves and their dependents by reimbursing the cost of vaccination after the national vaccination drive to ensure they are fully vaccinated before the cinemas reopen.
PVR Limited CEO Gautam Dutta stated that the company is excited to welcome customers back to theatres and provide them with the “real cinema experience.”
“It’s a heartwarming development for us, and ensuring the safety and security of our customers and employees is our top priority.” All of our ground-level employees and employees in our cinemas are fully vaccinated.
“PVR has always strived to provide unique experiences, and we certainly look forward to welcoming our patrons with fresh content, innovative and appealing offers on both tickets and food and beverage to enjoy movies exclusively with one’s friends and family,” he added.