PepsiCo has announced an ambitious plan to double its revenue in India over the next five years, positioning the country as a critical market for its global growth strategy. With significant investments in new manufacturing facilities and capacity expansion, the company aims to tap into India’s vast potential. PepsiCo India & South Asia CEO Jagrut Kotecha emphasized India’s importance as one of the company’s top three global markets, highlighting its double-digit growth despite low per capita consumption compared to mature markets like North America.
Over the past three years, PepsiCo has invested between Rs 3,500 and Rs 4,000 crore in India. This includes the launch of a greenfield plant in Mathura and an upcoming facility in Assam, set to begin operations by the end of this year. Plans for another plant in southern India are also underway, further strengthening the company’s production capabilities.
PepsiCo’s growth strategy is bolstered by its partnership with Varun Beverages Ltd (VBL), which operates around 40 plants across India and is expanding its capacity by 25% this year. This collaboration supports PepsiCo’s beverage portfolio, including brands like Pepsi, Mountain Dew, and Sting, as well as its food offerings such as Lays, Kurkure, and Doritos.
The Indian beverage market, valued at approximately $12 billion and growing at a CAGR of 10–11%, presents a significant opportunity. Kotecha noted that low per capita consumption indicates substantial room for growth as consumer preferences evolve. PepsiCo’s strategy focuses on three pillars—“faster, stronger, better”—aimed at accelerating growth, improving efficiency, and enhancing sustainability.
Kotecha also aligned PepsiCo’s efforts with Prime Minister Narendra Modi’s vision of India becoming one of the world’s top three economies by 2030. With its aggressive investments and expansion plans, PepsiCo is well-positioned to capitalize on India’s dynamic market and drive long-term growth.
