Hyundai Motor Company has broadened the appeal of its Exter model with the addition of two new variants: the S+ (AMT) and S(O)+ (MT). These updated versions introduce a range of premium features aimed at enhancing the driving experience and providing greater value for budget-conscious buyers.
New Features and Pricing
The new S+ (AMT) and S(O)+ (MT) variants come equipped with a sunroof, a digital cluster featuring a colored TFT driver display, an eight-inch infotainment screen, and full compatibility with Android Auto and Apple CarPlay. These additions are designed to appeal particularly to younger buyers seeking a blend of modern technology and affordability.
The S+ (AMT) is priced at Rs 7.86 lakh, while the S(O)+ (MT) variant is available for Rs 8.44 lakh. By offering advanced features at competitive price points, Hyundai aims to attract consumers who want a well-equipped car without breaking the bank.
Market Position and Comparison
The Hyundai Exter has already gained traction in the small car segment, thanks to its value proposition and feature-rich offerings. Despite the Creta being Hyundai’s best-seller, the Exter competes robustly with other popular models in its category, such as the Tata Punch and Maruti Suzuki Fronx. The Exter stands out with its extensive feature list, including six airbags as standard, a dependable 1.2-liter Kappa petrol engine, and a spacious interior, making it a strong contender in its segment.
Hyundai’s strategy of incorporating high-end features into lower-tier variants has proven effective, providing customers with a compelling mix of affordability and premium amenities.
