Tamilnadu: In an attempt to ease the financial situation of the tea shop owners, Tata Tea Chakra Gold, a popular tea brand in Tamil Nadu, has taken a step forward to launch a campaign #OruTeaSollunga. With movement restrictions imposed to curb the pandemic situation, the once-popular and crowded space of hot tea shops see void and the owners see an uncertain future. The initiative is conceptualized to combat stressful times and raise interim funds for the selected hot tea shops to build back this lively community. Join the initiative to PAY FOR JUST A CUP of tea (each cup = Rs. 10/-) & help in bringing. TATA Tea Chakra Gold is donating payments for more than 2 lakhs cups of tea,
As per the latest figures reported, Tamil Nadu has been one of the most affected states in the
country in terms of total COVID cases. Large sections of the population have been adversely impacted
with the restrictions to contain the disease thereby hurting economic activity across various sectors
in the state. One such sector is the tea shops community. The Tea Kadais, as they are popularly
known, are ubiquitous in the state and dot most streets across most parts of Tamil Nadu. With
COVID-related restrictions impacting this sector, many tea shop workers are struggling for their
If you wish to be a part of the initiative, enter the UPI ID bharatpe.tea@icici into any payment app
and donate payment for one cup of tea or as many as you like. Each cup is worth Rs 10./-. Log on
to https://oruteasollunga.bharatpe.com for more details. Terms and condition apply.
Speaking about the initiative by TATA Tea Chakra Gold, Puneet Das, Vice President – Marketing,
Beverages India, TATA Consumer Products, said, “Tamil Nadu’s Tea Kadais is a favourite destination
for most people for a tasty and refreshing cup of tea. The extended lockdown has brought distressing
times for the livelihoods of many in this sector. Tata tea Chakra Gold has been one of Tamil Nadu’s
popular tea brands and apart from being enjoyed across many households, it has many hot tea shop
customers as well.
The initiative #OruTeaSollunga by the Tata Tea Chakra Gold is aimed at giving the people of
Tamil Nadu an opportunity to help the tea shop Anna, in these difficult times. People can pay
a nominal sum of Rs 10/-, (equivalent to paying for a cost of a cup of tea), through their
digital wallet from wherever they are, and the amount collected will be sent as a donation for
the cause of these tea shop workers. As part of this initiative, TATA Tea Chakra Gold is
donating payments for more than 2 lakhs cups of tea, each cup worth Rs 10/-.