OnePlus has announced a new product launch of cheaper phones called OnePlus Nord, with the goal of making the “premium OnePlus experience accessible to more users.
“We are immensely proud of our flagship products and will continue to create more tech-leading flagships for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new product line,” said OnePlus CEO Pete Lau in the announcement.
With the launch of OnePlus Nord the company is aiming to foray the affordable smartphone segment of the country that is already flooded with brands like Xiaomi, Realme, Motorola, Samsung and more. After the OnePlus One this is the first time that the smartphone brand will launch an affordable smartphone in the country.