Drugs controversy : Deepika Padukone, Sara Ali Khan & Shraddha Kapoor’s brand value going down ?

It’s definitely a dark phase for bollywood stars with Sushant Singh Rajput’s death case switching gears to a drug nexus angle. The past few days have seen celebrities like Deepika Padukone, Sara Ali Khan and Shraddha Kapoor being questioned by the Narcotics Control Bureau. What about these actors’ celebrity brand value and advertisement deals?

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Brands gets the jittered  when B-town celebs get into controversies.  Aamir Khan lost his Snapdeal contract after his controversial “intolerance” remark while Salman Khan was also dropped as Thumbs Up’s brand ambassador.

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“All said and done, brands will wait and watch what happens to the celebrities. Once they are cleared, they will go back but brands till then may prefer to go with non-controversial people who are not embroiled in any kind of controversy. Brands don’t want to polarise their consumer for or against the brand and in this case, it is the brand ambassador.” said Prahlad Kakkar, senior ad filmmaker.