Kerala Tourism’s London Bus Campaign: Showcasing Backwaters and Houseboats

The Kerala Tourism Department has launched captivating advertising campaigns across various foreign countries to showcase the beauty of the state’s culture and traditions. These campaigns, including one in London, feature mesmerizing visuals of God’s Own Country, garnering significant attention on social media platforms.

In London, a double-decker bus has been adorned with images of Alappuzha’s iconic houseboats and snake boat races, offering viewers a glimpse of Kerala’s picturesque landscapes and waterways. The bus also prominently displays the Kerala Tourism logo as part of the branding. Similar advertisements promoting Kerala tourism have been spotted on buses in London previously.

PA Muhammad Riyas, the State Tourism Department Minister, shared a video of the bus on his social media page, highlighting it as part of Kerala Tourism’s new campaign strategy. He invited viewers to share their ideas for new campaign initiatives in the comments section, suggesting potential opportunities for the department to explore and implement in foreign countries.