Cheapest subscription plan by Netflix in India with SD streaming

Netflix on Wednesday launched a new lower-priced mobile-only subscription plan in India, after months of testing.

The monthly subscription plan is priced at Rs. 199, and it streams only in SD. This plan is only available for mobile and tablet users in India for now, and is much cheaper than the original monthly plans that start from Rs. 499.

Details of the new plan

The Netflix Rs. 199 monthly mobile plan is available from today. It brings features like SD streaming, one concurrent stream only, and availability on tablets as well. There’s no support for casting on TV with this lower-priced plan. At the time of writing, the plan didn’t appear to be accessible. Netflix says more people sign up on mobile in India than anywhere in the world, as a percentage of total sign-ups in India. With this, Netflix gears up to compete better with competitive streaming services like Amazon’s Prime Video and Hotstar.

“Our members in India watch more on their mobiles than members anywhere else in the world – and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit for people who like to watch on their smartphones or tablets , both on the go and at home,” said Ajay Arora, Director, Product Innovation, Netflix.

Netflix presaged this week’s launch in an announcement in its quarterly results letter to shareholders last week. In its letter, it also reported of lower-than-expected subscriber additions.

“We believe this plan, which will launch in Q3. It will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after launch of this plan,” the company said in the letter to its shareholders.