Amul, one of India’s most trusted ghee brands, recently issued a public caution regarding the rise of counterfeit ghee in the market. With the festive season approaching and demand for ghee-based sweets soaring, Amul is advising consumers to be vigilant and verify their ghee purchases to avoid unknowingly buying harmful, adulterated products.
Counterfeit Amul ghee has flooded the market, often sold in misleading one-liter packs—a format Amul has not produced for the past three years. To combat these fake products, Amul now uses a specially designed duplication-proof packaging that provides consumers with confidence in their purchase. The genuine Amul ghee is produced at Amul’s ISO-certified dairies using advanced aseptic filling technology to uphold high-quality standards.
Consumers can use Amul’s toll-free number, 1800 258 3333, to verify product authenticity if they suspect any tampering. The brand also released guidelines to help customers identify real ghee, emphasizing the importance of checking the packaging and quality seals. In addition to these recent warnings, Amul has had to counter false allegations on social media, such as claims linking its ghee to the TTD laddoo controversy, where rumors incorrectly suggested that animal fat was used.
Amul’s emphasis on consumer safety is particularly relevant during Diwali, when the market is flooded with ghee-based products. Choosing duplication-proof, verified Amul ghee can not only safeguard consumers’ health but also help reinforce trust in authentic brands amidst rising cases of counterfeiting.
