Bollywood actor Kriti Sanon’s skincare brand, Hyphen, has expanded its product line with the introduction of new face care items. The new range includes a cleanser, sunscreen, cream, lip balm, and serums. In addition to brightening the skin, these products aim to combat pigmentation, according to the brand.
“Dealing with pigmentation has often been a struggle, especially with Indian skin, which tends to be more prone to it due to genetic factors,” Sanon stated. She mentioned that the cream was the result of eight months of dedicated research and development.
In 2023, Kriti Sanon partnered with global skincare label mCaffeine to launch Hyphen, joining the ranks of celebrities like Deepika Padukone and Katrina Kaif, who have also made their mark in the skincare industry. Sanon’s motivation stemmed from her personal challenges with various skincare concerns, leading her to develop products with multiple beneficial ingredients. This vision led to a collaboration with PEP Technologies, the parent company of mCaffeine, bringing Hyphen to life as a brand.
The new face care range is available for purchase on Hyphen’s official website and on major e-commerce platforms such as Amazon, Flipkart, and Nykaa.
