Bollywood couple Ranveer Singh and Deepika Padukone have officially teamed up as the new faces of experience in Abu Dhabi’s tourism brand. The announcement came with a short ad film that’s already got fans gushing, as the duo explore the city’s cultural landmarks, share playful banter, and reflect on their journey — both as travellers and as partners.
While Ranveer has been associated with Experience Abu Dhabi since 2023, Deepika is now stepping into the role as co-ambassador, making them the first Indian celebrity couple to front a campaign of this kind for the Emirate.
The collaboration is backed by the Department of Culture and Tourism Abu Dhabi, and is designed to spotlight the city as a family-friendly destination with something for everyone, from museums and mosques to beaches and adventure spots.
As the newest brand face, Deepika will now front a series of upcoming campaigns showcasing Abu Dhabi’s wide-ranging offerings — from cultural experiences to seasonal events. She will also be part of promotions around major celebrations, including Diwali, adding an Indian festive lens to the campaign’s global appeal.
Beyond the promotional angle, this partnership also builds on the couple’s long-standing success as brand collaborators. Over the years, they’ve featured in several ad campaigns together, the most recent being for an air-conditioner brand in April 2025.
Actor Deepika Padukone faced social media backlash and trolling after she wore a hijab while promoting Abu Dhabi tourism alongside her husband, Ranveer Singh.
