Dubai: In a strategic move to streamline advertising management, Mada Media Company (PJSC) has been established to oversee the operation, development, and management of advertising sites across Dubai. This initiative comes as part of a new law issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai. The establishment of Mada Media Company is set to transform the city’s approach to advertising, reflecting Dubai’s commitment to modernization and efficiency.
Mada Media Company will assume responsibilities previously managed by the Roads and Transport Authority (RTA) and Dubai Municipality, including the issuance of permits and the regulation of advertising activities in public spaces. This consolidation aims to create a unified, streamlined process for managing advertising sites, enhancing the effectiveness and oversight of advertising operations within the city.
The new company is expected to play a crucial role in developing Dubai’s advertising infrastructure, promoting innovation, and ensuring that advertising practices align with the city’s urban planning and aesthetic standards. By centralizing these functions, Mada Media Company will facilitate better coordination and implementation of advertising strategies, contributing to Dubai’s dynamic and modern urban landscape.
This strategic initiative is anticipated to not only bolster the efficiency of advertising management but also contribute significantly to Dubai’s economy by optimizing advertising revenues and fostering a more organized approach to public advertising spaces.
