Flipkart has launched a new premium subscription program, “Flipkart Black”, in India. The program will provide a host of perks to users, including third-party services. Flipkart Black users will get a one-year subscription to YouTube Premium for free, with benefits including ad-free streaming and YouTube Music. Members of the program will also receive exclusive offers, known as ‘Flipkart Black Deals.’
According to the company, such deals will be available on gadgets and premium appliances. Flipkart Black also includes Re 1 cancellation and rescheduling benefits on travel bookings made on Cleartrip and Flipkart Travel. Additionally, users will receive a 5 per cent SuperCoins cashback on every transaction (up to Rs 100 on one purchase), alongside early access to major sales.
Up to 15 per cent instant bank offers will also be available for this early access. Members will get priority when it comes to customer support. The e-commerce giant claims that customers will receive tailored offers based on their lifestyles. This will allow users to curate their own offers for entertainment and lifestyle. However, Flipkart has not provided more information on these personalised perks. Users can subscribe to Flipkart Black for an annual fee of Rs 1,499.
However, the company is giving an early bird discount, dropping the price to Rs 990 till the end of this month. Flipkart Black will replace Flipkart VIP. Flipkart VIP was a premium subscription service that cost Rs 799 a year. Unlike Flipkart Black, this service did not provide exclusive offers or access to YouTube Premium.
Flipkart Black vs Flipkart Plus: What’s the difference?
While the e-commerce giant has replaced its premium subscription, its free loyalty program, Flipkart Plus, remains in place. Users join the loyalty program by simply making at least four purchases within a period of 365 days. On the other hand, Flipkart Black is a paid subscription. Plus members will continue to receive perks such as additional SuperCoins cashback. However, Flipkart Black adds benefits that extend beyond the e-commerce platform.
