In response to the Amayizhanjan canal disaster and with the intervention of the High Court, Kerala is launching an ambitious cleanliness campaign named ‘Malinyamuktham Navakeralam.’ This initiative, announced in an all-party meeting chaired by the Chief Minister, aims to achieve a completely clean state by March 30, 2025, which coincides with International Zero Waste Day.
The campaign will commence on October 2, Gandhi Jayanti, and run until March 30 of the following year. It has garnered support from opposition parties and will involve activities such as waste reduction, sorting, and treatment of organic and liquid waste at the source. The initiative will also include the transfer of inorganic waste through Haritha Karmasena and will encourage public participation.
Key aspects of the campaign include:
Formation of public vigilance squads.
Strengthened enforcement measures with police support.
Streamlined inspections by hygiene and health agencies.
Installation of AI cameras at strategic locations.
Establishment of toilet waste treatment plants.
Purification of water sources and drains.
Scientific landfills and improvements in waste management systems in towns, residential areas, parks, markets, and public spaces.
Strict measures to prevent the smuggling of banned plastic products and actions against manufacturers and wholesalers.
The campaign will be implemented through District, Block, Corporation/Municipality/Gram Panchayat, and Ward/Divisional level committees, featuring representatives from political parties, youth groups, students, women, and voluntary organizations. Regular evaluations will be conducted through local body and ward-level organizing committees.
Key participants in the online meeting included leaders from various political parties and government officials, ensuring a broad-based approach to the campaign.
