Samsung in the US is getting sidelined as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.
In 2018, Google Pixel accounted for 7.3% of Verizon’s total sales while the OnePlus 6T made up 2.4% of T-Mobile’s total sales. Each device signalled an appetite for more diversity in premium device product line-ups from consumers.
“The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung,” said Mr. Jeff Fieldhack.
“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,” Fieldhack added.
Previous Samsung Galaxy S7 owners contributed to 31% of Pixel’s sales.
“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,” survey reveals.