`Ab Ladna Hai’ : Watch video of Chhapaak team`s campaign for acid attack survivors

Deepika Padukone and Vikrant Massey have kickstarted a new campaign. The promotional video features Deepika and Vikrant, who go on to share inspiring one liners, encouraging people to fight any situation they are in.

Deepika shared it on her Instagram account with the caption, “Badlaav ki neev shuruaat hoti hai (Beginning is the foundation of change).” The film has been directed by Meghna Gulzar of Raazi fame. It is based on the true story of acid-attack survivor Laxmi Agarwal, and Deepika in the protagonist’s role.

Talking about how acid-attack survivors should be treated by the society, Meghna told IANS in an interview, “Contrary to the popular belief and perception that the story of an acid-attack survivor would be very depressing, heavy and graphical, Malti is a character who smiles into camera and says, ‘ab khush hoon to kya karun’. We should stop treating them as ‘bechari’, because they are not!”

Chhapaak is slated to hit theatres on January 10.

Watch the promotional video below :