Threads’ Keyword Search Feature Goes Global, Welcoming All Users Worldwide

Threads, Instagram’s microblogging platform, is now making its keyword search feature globally accessible to users in various languages, signaling a major expansion effort. This move aims to facilitate content discovery for a diverse international user base, providing them with more effective tools for navigating the platform. Head of Threads, Adam Mosseri, has confirmed this global rollout, highlighting ongoing improvements to the search functionality, although he expressed reservations about implementing chronological search results due to potential safety concerns.

This strategic expansion not only enhances Threads’ competitive edge but also aligns with industry trends, setting the stage for potential support of trending topics in the future. The platform’s recent introduction of the ability to delete profiles without affecting linked Instagram accounts further underscores its commitment to offering users greater control over their online presence.