For this Onam, designer Saritha Jayasurya has introduced a captivating new Kasavu sari design that beautifully incorporates the traditional ‘pookalam’ motif. On Instagram, Jayasurya shared the creative process behind the design, which draws inspiration from cherished memories of Malayali traditions. The design features intricate embroidery of ‘chembarathi’ (hibiscus) petals, arranged in a circular ‘pookalam’ pattern, complemented by golden zari work.
In her Instagram post, Saritha reflects on the nostalgic significance of ‘pookalam’ and its role in Onam celebrations, highlighting how these floral patterns evoke joyful memories of past festivities. The new collection includes Kasavu saris, salwars, lehengas, and exclusive men’s wear, all featuring this elegant floral design. The video showcasing the design process has already gained considerable attention and admiration.
